Please note: This is a companion version & not the original book. Sample Book Insights: #1 When a thirty-eight-year-old Nick Saban arrived at Toledo, he didn't waste any time in establishing his authority. He knew what he wanted, and he made it clear from the start that he would not be changing anything except for the name on the front of the uniform. #2 If you want to establish a new culture, you need to lay out clear and consistent standards from the start. Otherwise, you will be dealing with resistance from everyone. #3 Establishing a new culture is about laying out clear and consistent standards from the start. Otherwise, you will be dealing with resistance from everyone. #4 To establish a new culture, you must lay out clear and consistent standards from the start. Otherwise, you will be dealing with resistance from everyone.